Best Car Insurance in Marshall, WI

Compare the top car insurance companies serving Marshall. Find the best rates, coverage, and customer satisfaction scores side by side.
Data last updated: May 2026 · Sources: NAIC, J.D. Power, AM Best

Compare Rates From Top Marshall Insurers

Car Insurance — Company Comparison

InsurerNAIC Complaint IndexJ.D. Power Score AM Best RatingEst. MonthlyBest For
SF
State Farm
Largest U.S. insurer
0.77
710 / 1,000 A++ $133 Local agent support, bundling discounts
GE
GEICO
Berkshire Hathaway
0.93
685 / 1,000 A++ $118 Lowest rates, military discounts, online convenience
PR
Progressive
2nd largest U.S. insurer
1.23
665 / 1,000 A+ $149 Most coverage options, Name Your Price tool
AL
Allstate
Est. 1931
0.77
690 / 1,000 A+ $160 Pay-per-mile, Drivewise app, new car replacement
LM
Liberty Mutual
Fortune 100
1.08
670 / 1,000 A $152 Accident forgiveness, new car replacement
FM
Farmers
Zurich Group
0.89
695 / 1,000 A $155 Bundling discounts, Signal app savings
US
USAA
Military families only
0.42
890 / 1,000 A++ $110 Best overall satisfaction (military/veterans only)
NW
Nationwide
On Your Side
0.68
700 / 1,000 A+ $136 Vanishing deductible, pet coverage, SmartRide
$145
Avg. Monthly Premium (WI)
25/50/10
WI Minimum Liability
#13 Cheapest
Cost Ranking
9.4%
Uninsured Drivers (WI)

Wisconsin Car Insurance Requirements

Wisconsin law requires drivers to carry minimum liability insurance. Here are the current state minimums — most experts recommend higher limits:

Bodily Injury / Person
$25,000
Minimum per person for injuries you cause
Bodily Injury / Accident
$50,000
Total per accident for all injuries
Property Damage
$10,000
Per accident for property you damage

Car Insurance Tips for Marshall

For drivers in Marshall, Wisconsin, a village of approximately 3,778 residents in Dane County, car insurance is shaped by a distinct blend of rural tranquility and commuter reality. While the village itself sees relatively light traffic, many residents commute daily to Madison or other employment hubs along nearby U.S. Highway 151 and State Highway 19. This means your policy must account for both quiet local roads—often narrow and winding through farmland—and the higher-speed, congestion-prone highways where accident severity tends to increase. The average annual premium in Wisconsin is around $1,740, but Marshall drivers may see fluctuations based on their exact driving patterns and the increased exposure to multi-vehicle collisions during peak commute hours.

The most significant local risk factor is the weather. Dane County sits in a region prone to severe thunderstorms that produce large hail, which can cause costly damage to vehicles. Additionally, rapid spring thaws and heavy summer rains can lead to flash flooding along low-lying roads near the Crawfish River. Winter brings persistent ice and snow, making black ice a hazard on both rural two-lane roads and the off-ramps of Highway 151. While hurricanes are not a concern, Wisconsin does experience tornadoes; Dane County has a history of such events, and comprehensive coverage is wise for protecting against falling debris or wind damage. The state’s minimum liability requirement is 25/50/10 ($25,000 per person for injury, $50,000 per accident, and $10,000 for property damage), but given the potential for hail and collision repair costs, this minimum may leave you exposed, especially if you drive a newer vehicle.

Another critical factor for Marshall drivers is the uninsured motorist rate in Wisconsin, which stands at 9.4%. This means nearly one in ten drivers on the road lacks any insurance, a risk amplified on the busy commuter routes used by Marshall residents. A collision with an uninsured driver could leave you paying for medical bills and repairs out of pocket unless you carry uninsured motorist coverage. The village’s low population density and relatively low crime rates generally keep theft risk modest, but proximity to the interstate corridor means your vehicle could be targeted by organized theft rings that operate across county lines. To navigate these local conditions, it is prudent to consider coverage beyond the state minimum—particularly comprehensive to handle hail and flooding, and uninsured motorist protection to guard against the 9.4% of drivers who carry no insurance at all. Tailoring your policy to these specific Marshall realities ensures you are not caught off guard by the unique blend of rural, suburban, and commuter risks in this Dane County community.

Frequently Asked Questions

How do Marshall, Wisconsin’s state minimum liability requirements compare to the average premium here?
Marshall drivers must carry at least 25/50/10 liability coverage, meaning $25,000 per person for injury, $50,000 per accident, and $10,000 for property damage. With the average state premium around $1,740 per year, your actual rate in Marshall may vary depending on your driving record and the vehicle you insure, but this minimum is a baseline for all Wisconsin drivers.
Given Marshall’s small population of about 3,778, are car insurance rates typically lower here than in larger Wisconsin cities?
While Marshall’s rural setting can sometimes lead to lower rates due to less traffic and fewer accidents, insurers also consider local claim history and repair costs. However, the average state premium of $1,740/year serves as a general reference, and your specific rate in Marshall might be slightly lower or higher based on factors like your commute distance to nearby towns like Madison.
What specific coverage should Marshall residents consider beyond the 25/50/10 minimum for added protection on local roads?
With Marshall’s proximity to rural highways and occasional deer crossings, adding collision and comprehensive coverage is wise to protect against animal strikes and weather damage. Uninsured/underinsured motorist coverage is also recommended, as the 25/50/10 minimum may not fully cover costs if you’re hit by a driver with no insurance or low limits.
Data Sources: NAIC Complaint Index from the National Association of Insurance Commissioners Consumer Information Source (content.naic.org). Customer satisfaction scores from J.D. Power 2025 U.S. Auto Insurance Study. Financial strength ratings from AM Best. Average premium data from the NAIC Auto Insurance Database Report and the Wisconsin Department of Insurance. All data is publicly available. This page does not constitute insurance advice. Data last verified May 2026.
Disclosure: CarInsuranceU.com is an independent educational resource. This page may contain affiliate links — if you click and purchase a policy, we may earn a commission at no additional cost to you. This does not influence our research, data presentation, or rankings. Insurer data is sourced from public regulatory databases and independent research firms. We are not an insurance company and do not sell insurance. Always verify rates directly with the insurer. Rankings are based on publicly available data and do not constitute an endorsement.